DealDog Core: Free AI Deal Analysis for Investors
The deal that almost died in a spreadsheet
A wholesaler running a mid-size market had a storage facility under contract. Good bones, motivated seller, real upside on a sale-leaseback structure. She ran her numbers the way she always did: a spreadsheet she'd been patching together since 2021, a separate rent-comp tab, and a gut check from a buddy who flips SFR.
The problem wasn't the deal. The problem was the three days she lost trying to reconcile repair estimates across asset classes she didn't flip every week. Storage isn't SFR. The cap rate math, the buyer profile, the exit options — none of it mapped to her existing templates. By the time she had clean numbers, her seller had fielded two more offers.
That's the scenario DealDog Core was built around. Not to be clever software. To stop operators from losing deals to workflow friction that shouldn't exist in 2025.
What DealDog Core actually gives you at no cost
Core is the free-forever tier. No trial clock. No credit card to enter. No feature that suddenly paywalls after 14 days. The account exists, it works, and it keeps working whether you run one deal a month or twenty.
Here's what ships with Core:
- Unlimited AI deal analysis across 15 asset classes — wholesale, SubTo, BRRRR, flip, rental, multifamily, MHP, STR, commercial, Morby method, land, novation, lease option, seller finance, and mixed-use. Paste a deal description or fill the form at calculator.dealdogcrm.com and get ARV, repair estimates, MAO, cash flow projections, exit strategy flags, and risk notes inside 60 seconds.
- In-network buyer matching — every deal you analyze gets scanned against buyers in your DealDog network. Buy box filters run automatically: geography, price band, asset type, exit preference, funding type.
- LOI generator — auto-generates a branded Letter of Intent PDF and sends it to the seller. This alone is worth the account.
The free trial (no account required) gives you 2 AI analyses before signup prompts you. Core removes that cap entirely once you create a free account at calculator.dealdogcrm.com/signup.
Why free underwriting across 15 asset classes matters more than you think
Most free deal calculators are SFR wholesaling calculators wearing a different name. You enter ARV, subtract repairs, subtract your fee, and get a MAO. That's useful if every deal you see is a 3-bed-2-bath in a suburb. It's useless the moment a mobile home park lands in your inbox or a seller wants to discuss a wrap on a small strip center.
The contrarian read on this: the operators who are winning in 2025 aren't the ones who only work one asset class. They're the ones who can at least evaluate a deal outside their lane before passing it or calling a JV partner. You don't have to be an MHP expert to know whether an MHP deal has legs. You need an underwriting layer that speaks the asset class correctly.
Per the 2024 Federal Reserve Small Business Credit Survey, access to accurate financial analysis tools remains one of the top cited gaps among small business operators seeking financing decisions — and real estate investment operators face the same pattern when they cross asset classes without proper comp frameworks.
DealDog's AI was trained against deal structures across all 15 types. When you drop a seller-finance deal on a 12-unit multifamily into the calculator, it doesn't try to shoehorn that into an SFR flip framework. It runs the cash-on-cash, the DSCR approximation, the seller carry terms, and the exit risk flags that actually apply to that structure.
That's the gap Core closes at zero cost.
The user code system: how bird dogs and wholesalers plug into your account
Core accounts come with a user code system that most operators sleep on. Your code lets other people submit deals directly into your account — bird dogs in the field, wholesalers in your market, even buyers registering their own buy box.
A bird dog in a rural market with no CRM of their own can use your calculator link with your code attached. They fill out the deal form, it hits your pipeline, the AI underwrites it, and your buyer matching runs automatically. The bird dog never needed a software account. You never needed to manually enter a thing.
Operators I know running 20-plus deals a year have stopped using separate bird dog intake forms entirely. The calculator is the intake form. The AI is the first filter. By the time a deal gets your attention, you already know whether the numbers work.
Buyers can also register their buy box through your account. When a deal matches their criteria, the notification fires without you sending a single manual email. In-network matching in Core handles this automatically.
For wholesalers who want cross-network matching (meaning their deals get scanned against every buyer across the entire DealDog network, not just their own list), that's a Core+ feature at $79/month. But for operators building or managing their own buyer pool, Core handles the matching inside your network with no cost and no cap.
The LOI generator is the feature operators underestimate most
Getting a seller to sign something fast matters more than most wholesalers admit. The longer a deal sits unsigned, the more time a seller has to take another call, talk to their neighbor, or change their mind. A signed LOI isn't a contract, but it creates psychological commitment and documents intent on both sides.
The old workflow: run numbers, call the seller, agree on rough terms verbally, open a Word doc or Google Doc, draft something that looks professional enough, email it, wait. If you're organized, that takes a few hours. If you're running deals in parallel, it slips to the next day.
DealDog's LOI generator fires immediately after underwriting. The deal terms from the analysis populate into a formatted LOI, it gets auto-emailed to the seller, and you get confirmation it was sent. No doc drafting. No copy-paste errors on the address or purchase price. Operators I've talked to who made this switch consistently report faster seller response times, simply because the LOI arrived while the conversation was still warm.
This is included in Core at no cost. It's not a Pro-only feature. A free account gets full LOI generation, unlimited, from day one.
For context on why speed matters legally as well as strategically, the National Association of Realtors research hub consistently tracks seller decision timelines — and the data reflects what operators already know from the field: seller confidence drops with every day of silence after an initial offer conversation.
Core vs Core+ vs Pro: the honest breakdown
Core is free forever and covers the full analysis and matching workflow. If you're a solo operator doing under 15 deals a year and you have a buyer list you've already built, Core is probably all you need to start.
Core+ at $79/month adds permanent cross-network matching. That's the DealDog-wide buyer scan — every active buyer across the entire network, not just the ones in your account. It also adds unlimited LOI generation beyond what Core includes per cycle. For active wholesalers pushing deals into new markets or asset classes where their own buyer list is thin, cross-network matching is where deals close that would otherwise stall.
Pro at $149/month adds a full GoHighLevel CRM subaccount — pipelines, branded email and SMS from your own domain, automations, calendars. This is for operators running a real business with a team, not a side operation. If you're already paying for GHL separately, the Pro tier replaces that cost while adding everything below it.
Quick comparison
- Core (free): Unlimited AI analysis, in-network buyer matching, LOI generation, user codes for bird dogs and buyers
- Core+ ($79/mo): Everything in Core, plus permanent cross-network matching across all DealDog buyers, expanded LOI generation
- Pro ($149/mo): Everything in Core+, plus full GHL CRM subaccount, branded communications, pipeline automation, SaaS-mode workflows
All paid tiers start with a 14-day free trial. No credit card required to use Core.
Before your next deal: a 3-step setup that takes under 20 minutes
If you're reading this and you haven't set up a Core account yet, here's the exact sequence that gets you operational before your next inbound deal hits.
- Create your free Core account at calculator.dealdogcrm.com/signup. No credit card, no trial clock.
- Run your last 2-3 deals through the calculator — even closed ones. This isn't busywork. It calibrates your eye for how the AI flags risk and structures exit strategies across deal types. When a live deal comes in, you'll already know how to read the output.
- Share your user code with your bird dogs and active wholesalers in your market. Send them your calculator link with your code attached. Every deal they submit flows into your account and gets underwritten automatically. You stop being the intake bottleneck.
That's the 20-minute setup. Most operators who do this tell me the shift from manual intake to automated underwriting happens faster than they expected — not because the tool is magic, but because removing one friction point compounds across every deal that comes in after it.
If you want to see the full workflow before committing to anything, the demo is at dealdogcrm.com. Watch it, pick your tier at your own pace, and come back when a deal is in front of you.
Frequently Asked Questions
Is DealDog Core actually free forever or just a free trial?
Core is a free-forever tier, not a trial. There's no expiration date and no credit card required. You get unlimited AI deal analysis across all 15 asset classes, in-network buyer matching, and LOI generation at no cost indefinitely.
The 14-day free trial language on the site applies to the paid tiers — Core+ at $79/month and Pro at $149/month. Core itself has no paywall clock.
What asset classes does DealDog's free AI underwriting cover?
DealDog Core underwrites wholesale, SubTo, BRRRR, fix-and-flip, rental, multifamily, mobile home parks, short-term rental, commercial, Morby method, land, novation, lease option, seller finance, and mixed-use deals. That's 15 asset classes through the same calculator interface.
The AI adjusts its output by deal type — so an MHP deal gets cap rate analysis and lot-rent income modeling, not SFR repair-and-flip math.
How does the buyer matching work in the free Core tier?
When you analyze a deal in Core, the system automatically scans it against the buyers registered in your DealDog account. Matches fire based on the buyer's registered buy box: geography, price range, asset type, exit strategy preference, and funding type.
Cross-network matching — where your deal gets scanned against every buyer across the entire DealDog network, not just your own list — is a Core+ feature at $79/month.
Can bird dogs submit deals into my account without their own DealDog subscription?
Yes. Each DealDog account includes a user code that you share with bird dogs, wholesalers, or anyone else submitting deals on your behalf. They access the deal form via your calculator link with your code attached — no account, no subscription required on their end.
Deals submitted through your code land in your account pipeline and get underwritten automatically.
What does the LOI generator produce and how fast does it send?
After deal analysis completes, DealDog generates a formatted Letter of Intent PDF populated with the deal terms from the underwriting output. It auto-emails to the seller without you drafting or sending anything manually.
The generation and send happens within the same workflow as the analysis — typically within the same session. No separate doc creation, no copy-paste into a template.
Do I need to cancel my existing CRM to use DealDog?
No. DealDog is designed to bolt onto an existing stack or replace it, depending on the tier. Core and Core+ are analysis and matching layers — they work alongside whatever CRM or spreadsheet setup you already run.
The Pro tier at $149/month includes a full GoHighLevel CRM subaccount for operators who want to consolidate everything into one system. But there's no requirement to switch anything to use the free Core tier.
